PRODUCT LAUNCH COMMERCIAL
In collaboration with the successful poke chain restaurant, Sweetfin, Interwoven Studios creates a commercial for the launch of their new item, the "Sweetfin Sweetbox". This product gives customers the ability to choose 2 selections of their signature poke bowls with sides.
BEHIND THE SCENES
For the aesthetic of the commercial, I wanted to emulate a clean, simple look. A marble table top finish worked well to provide a soft clean background while also offering organic movement in its grain to an otherwise geometric set up. In addition, using white and clear bowls aided with the simplicity of the look which subconsciously advertises a clean and honest product. Similarly to the natural grain of the marble, I also added a few wood grain bowls to add contrast, diversity, and organic texture.
Along with another food stylist, we used a prep table to style the bowls of poke for camera. This meant propping the food up on top of mashed potatoes so they fill the bowls- maximizing their appearance, adding fresh toppings, and using glycerin to make the fish look cold and plump.
BREAKDOWN OF HOW ELEMENTS WERE USED COMPOSITIONALLY
